About Us

GOLD STANDARD formerly GOAT SHIELD launched in 2018 with the mission to provide the best premium shoe care on the market. 

GOLD STANDARD may not be the cheapest, and there’s a reason why. We’ve tested countless solutions to create premium products that keeps your sneakers fresh and clean for years to come. We don’t sacrifice quality or the environment for a cheap price point, and in the long run you’ll save money because you’re investing in your shoes.

They don’t call us THE GREATEST for no reason.